OVERVIEW
What is an Analytics Manager?
An analytics manager is an individual responsible for gathering, assessing, and packaging data to help businesses learn from the information they collect. First, you will be responsible for helping companies collect all types of useful data, including customer purchase trends, website metrics, and product-related details.
Once you have collected enough information, you will thoroughly examine data sets to identify patterns. These patterns might indicate the most popular web pages, products purchased most frequently, and customer types most likely to purchase.
Sometimes referred to as a “data manager,” an analytics manager typically requires an undergraduate degree. Some analytics managers might also need to obtain a master’s degree, in addition to a few field-specific certifications.
RESPONSIBILITIES
What Does an Analytics Manager Do?
The responsibilities of an analytics manager vary depending on the clients you serve. On some days, you might help clients install data collection methods to capture valuable information. On other days, you might spend time analyzing data sets or presenting conclusions to executives in user-friendly reports.
The specific responsibilities of an analytics manager can include:
- Installing data collection processeson client websites and storefronts to help collect useful information.
- Segmenting data into useful data sets.
- Drawing conclusions from collected data,often through proven data analysis techniques or applied statistical models.
- Reporting on trends or patternsin collected data.
- Researching any updates in data collection methods or assessment techniquesthat can be deployed to benefit clients.
- Training other analytics managers.
- Ensuring the accuracy of all collected data.
- Auditing data collection methodsto ensure that 100% of data is collected correctly and ethically.
These and other responsibilities keep an analytics manager busy each day as they work to keep companies constantly informed on the success of their products or services.
EDUCATION & BEST DEGREES
What Education Does an Analytics Manager Need?
You can begin an analytics manager career as soon as you satisfy a few educational requirements. First, you’ll need to obtain abachelor’s degree in data analytics, or in a closely-related field. This type of bachelor’s degree will help you gain a fundamental understanding of data sets and how to work with them. You’ll need to know about managing this data accurately in order to help your company.
Acan further improve your understanding of several key analytics fields and will make you eligible for severalanalytics career options. You’ll fully develop skills in data mining, acquisition, and analysis to complete a skill set that fully qualifies you for employment. Every day, you’ll depend on these taught skills to fulfill all aspects of your analytics management role.
What Degrees are Best for an Analytics Manager?
Technology
Data Analytics – B.S.
Pair analytics expertise with AI innovation and drive measurable value...
Pair analytics expertise with AI innovation and drive measurable value with data insights.
- Time:62% of graduates finish within 36 months.
- Tuition and fees:$3925 per 6-month term.
- Courses:39 total courses in this program.
Certifications in this program at no additional cost include:
- AWS Cloud Practitioner
- CompTIA Data+
- CompTIA Project+
- Udacity Nanodegree—a unique, highly recognized credential designed to prepare you for a career in data science
- MSI Change Management (Optional Certification)
- Certiprof Design Thinking Professional Certificate (Optional Certification)
Skills for your résumé that you will learn in this program:
- Data management
- Data wrangling
- Statistical analysis
- Visualization
- Leadership and management
- Model deployment & storytelling
Technology
Data Analytics – M.S.
Lead businesses with advanced data analytics and AI-relevant skills:...
Lead businesses with advanced data analytics and AI-relevant skills:
- Time:61% of graduates finish within 20 months.
- Tuition:$4425 per 6-month term.
- Courses:11 total courses in this program.
This program consists of three specialization areas which allow you to gain specific experience and skills that will benefit your future career. You can choose from data science, data engineering, and decision process engineering specializations to enhance your degree.
Skills for your résumé that you will learn in this program:
- Data Modeling
- Big Data
- Business Intelligence
- Data Quality
- SQL
- Python
Technology
AI Skills Fundamentals Certificate
Strengthen foundational AI knowledge and learn to use AI tools effectively...
Strengthen foundational AI knowledge and learn to use AI tools effectively across roles and industries.
- Time:3 months from start to finish.
- Cost:$699 for the certificate.
- Courses:3 courses total in this program.
This certificate program is tailored for professionals in various industries who want to harness AI to enhance efficiency, generate data-driven insights, and foster innovation within their organizations. This certificate will prepare you for the next step in your career.
This certificate can helpbuild fundamental skillsinAI prompting and data analysis. It can also help those with no technical background begin tobuild vocational identityfor a long-term career in their industry.
How Much Does an Analytics Manager Make?
$139,287
According to (as of September 1, 2025), the average annual salary for an Analytics Manager in the U.S. is $139,287. Salaries typically range from $111,966 (low) to $163,418 (high), equating to roughly $67 per hour—with higher figures reported in major metros like San Francisco and D.C.
What Is the Projected Job Growth?
10%
While there is no BLS-specific projection for Analytics Managers, forecasts that Marketing Analytics Manager roles are projected to grow by approximately 10%—around 10% from 2018 to 2028, equating to roughly 33,700 new jobs over the decade. This suggests a solid growth outlook for analytics leadership functions.
SKILLS
What Skills Does an Analytics Manager Need?
As an analytics manager, you’ll depend on a wide skill set. Whether you’re gathering data, identifying patterns in collected information, or generating user-friendly data reports, your skills are geared toward informing all business decisions.
The skills an analytics manager needs can include:
- Data platforms.The ability to deploy data collection strategies across a company’s existing platforms in ways that aggregate data for easy analysis.
- Data analysis.The ability to assess data sets in search of meaningful patterns that can inform future operations.
- Data reporting.The ability to summarize major findings from data analysis and create user-friendly reports for consumption by company representatives and executives.
- Platform auditing.The ability to comprehensively review a company’s current websites and storefronts to identify how well data is tracked, stored, protected, and used.
- Statistical modeling.The ability to create and implement statistical models that can identify trends, dismiss outliers, and integrate with current data collection platforms and analysis programs.
- Problem-solving.The ability to solve problems at every stage of the data collection and data analysis processes.
- Interpersonal communication.The ability to correspond effectively with fellow analytics managers, in addition to any company representatives.
- Instruction.The ability to train any new hires in your current methods of data analysis.
These skills and others help analytics managers to contribute to a company’s success by providing useful information on how customers interact with products and services.
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