A New Look, Focused on Pathways to Opportunity
At WGU, our mission is clear: We change lives for the better by creating pathways to opportunity. Everything we do comes back to that fundamental purpose, and it is theĚýreasonĚýwhyĚýso many students and graduates have trusted WGU to help them build their future.
With a focus on outcomes, flexibility, and real opportunity for students, WGUĚýhas reimaginedĚýwhat education can and should beĚýforĚýnearly threeĚýdecades. Now, as we grow in reach and impact, our brand should reflect that evolution. Today, I am proud toĚýshareĚýan updated brand that reflects the pathways our students take and the impact we want to achieve.Ěý
A Symbol of the Many Pathways Our Students TakeĚý
Our studentsĚýreflectĚýthe diversity of humanity, each bringing with them unique lived experiences. Their lives are different, and their pathways are different. What they share is the drive to move forward, and WGU exists to make that progress possible.Ěý
This idea—that progress looks different for every individual—is reflected in our new logo. It is a visual reminder that education should fit the lives of the individuals it serves andĚýultimately leadĚýto opportunity.
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A Seal that Reflects Heritage, Hope, and New Beginnings
Our updated WGU seal depicts the most important moments of our students’ journeys, from the decision to begin, to the achievement of a hard-earned milestone and the opportunities that follow. We partnered with artist Steven Noble to bring those moments to life through a symbolic and enduring design.
The sunrise reflects our deeply held belief that educationĚýremainsĚýone ofĚýthe surest pathsĚýto a better future,Ěýenabling newĚýbeginnings, accelerating progress, andĚýallowingĚýeachĚýthe chance to contribute something big,ĚýasĚýeachĚýone uniquely can.Ěý
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You’ll also see the great horned owl and mountains, symbols of our heritage which connect us to WGU’s founding spirit.
What’s Next
Our refreshed brand reinforces the message at the heart of WGU: There are many pathways to opportunity, and WGU is here to help individuals find theirs.
You will begin seeing the new logo across WGU and our schools over the coming months. This will be a gradual transitionĚýwhich we plan to completeĚýby June 2026. You can learn more about these new brand marks and how they reflect our mission by visiting our .Ěý
91ÖĆƬł§ has always been about creatingĚýopportunityĚýand changing lives. Our refreshed logo and seal are symbols of that purpose. They reflect student pathways, forward momentum, proud heritage, and new beginnings.
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